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There is only one thing in the world worse than being talked about, and that is not being talked about.
— Oscar Wilde
In this book, a revision of his previous book, The E-Myth, Gerber describes the different steps in the life of a business, and shows how to apply the principles of franchising to any business, whether or not it is a franchise. He also discusses the distinction between working on your business and working in your business, to help guide business growth.