We believe proactive personal branding is the #1 best practice for career management in a competitive workplace, and we have personal brand management programs for our high-level clients.
Change is the new constant in executive life. Everyday, we talk with executives who are considering new options for their careers, either because they’ve been forced out of their current situation due to the global recession or are seeing declining personal brand value from remaining with their current employer or industry sector.
You Are A Personal Brand
While the idea of branding is something we all understand as it relates to the corporate world, what’s harder to grasp is that we already have a personal brand and we could benefit by refining and maximizing our genuine value. “Everyone has a personal brand, whether they like it or not,” says Peter Montoya, a personal branding expert and author of The Brand Called You, one of our recommended books. In Montoya’s words, a personal brand is “the powerful, clear, positive idea that comes to mind whenever other people think of you … who you are, what you do and what makes you different or how you create value.”
“We live in a fast paced world with lots of moving parts, this is why Personal Brand Management is not only helpful, but a valuable tool to help manage high potential executives on the move.”
— Lorraine “Lola” White
Don’t wait for a career emergency to work on your brand!
Use our Manage Your Personal Brand tips and ask yourself the hard questions. This is for those of you who are so focused on building your company’s brand, that you find it challenging to be “on brand” with all you do in order to raise your game.
For additional personal branding support, contact Lola White directly. She’s known for giving the feedback you really need to hear!
For more information about how personal branding can work for you to build upon your strengths and facilitate your professional and personal growth, please contact us today, or download our brochure (518KB PDF.)
MYPB: 3-PART SERIES
Take your “personal brand pulse,” and start thinking and communicating like a brand with our 3-Part Manage Your Personal Brand series:
As a gift to our EC friends and connections, we are sharing a few of the proven processes we use “one-on-one” with our C-level clients to help them proactively develop and manage their personal brands. You can now download the first part in this updated series:
Part 1. Year In Review—Synopsis 2011
“I thought the way the 3-part MYPB webinar program was laid out over 3 months was a good approach and gave participants enough time to digest material and complete the worksheets.”
— Michael Mals ~ SVP, Assurant
Learn more about Personal Branding.